Gossamer is a fictional design studio I created as part of a graphic design class. The goal was to create a logo, and branded paper, envelope, and business cards. Gossamer was meant to combine digital design and illustration, so the logo and branding elements tie this concept together. The circle in the logo is the design aspect, and the spikes represent art and illustration, also tying to the word ‘gossamer’ that references thin threads. The watercolor splashes I made and scanned myself, reinforcing the art aspect of the company. I created several design directions before ultimately settling on the watercolor stripes.