This assignment was to simply create a bag. I created a fictional art store called Ellart (a creative portmanteau of elephant and art) and created a shopping bag that was both simple and unique. The simple orange fields contrast with the detailed line art drawings on the sides and inside. The idea is that those areas can be used to test out the new art supplies the customer just bought. The bag could be unfolded to reveal a large area to paint, color, or draw in. If this were a real company, they could take line art submissions from customers through social media and change out the bag patterns on a regular basis, making for a creative way to market the store.