The Mount Pleasant Chamber of Commerce held a contest for my entire graphic design class to design a new logo for them. We held a brief with them, their focus as an organization being on making connections.
My first passes at the logo involved a lot of shaking hands, as that had been something they said they would like to see. However, the more I worked, the more abstract my designs got until I landed on the final design of a circle with three branching ‘petals.’ This abstract design represents the infinite connections, coming in and reaching out. It’s a motif that can be tiled into a complex motif of connections. The colors were chosen to represent the high school and college in Mt. Pleasant.